Assai and Wirz stage "never give up!"
Assai Dialog + Digital is collaborating with Wirz Werbung to design the communications for the nonprofit project by Dani Albrecht, Silvano Beltrametti & Friends. The original campaign, “never give up!”, was launched in January 2009 following Dani Albrecht’s serious accident in Kitzbühel.
The aim was to support people in a wide variety of life situations and motivate them not to give up. The positive response, which continues to this day, has prompted Albrecht and Beltrametti to expand the project further. With never-give-up.ch, the Wirz Group's dialog agency designed a community platform as a meeting place for exchanging opinions and information. Wirz Werbung developed the corporate design with a new logo and is responsible for various advertising measures.
All proceeds from the online store are donated to charitable projects with a never give up! spirit.
