Assai disguises invoices as gifts
As part of a green energy campaign, Assai is designing a gift-themed bill insert for the Zurich Cantonal Power Company.
Assai supports the EKZ Naturstrom campaign, which is managed by Wirz Werbung, with an invoice insert. The presentation of the insert with the gift design is also included in the material concept, with a tear-open mechanism and content that can be removed. The aim of the insert is to increase awareness of EKZ's natural electricity products Solar, Blue and Azur. These are certified energy products that are generated from the sun, water or biomass. Recipients have the opportunity to order one of the natural electricity products directly via the reply card integrated in the invoice insert. Every new customer receives an attractive doormat from EKZ with the inscription "You are entering natural electricity territory" as a thank you.
