Assai launches new campaign for the Dodge Nitro

 With a three-stage communication strategy entitled "Feel the Beat", the Zurich-based Wirz subsidiary Assai is promoting the latest product from DaimlerChrysler. The Dodge Nitro is being presented in collaboration with the successful Basel music producer DJ Antoine, who has composed a song especially for this purpose. The presentation at the Geneva Motor Show will be followed by a club tour through the seven largest Swiss cities, as well as the actual launch campaign including online advertising. Netvertising is responsible for the online presence, Mediaedge:cia for the media planning.