Assai: Users sent to the bar at the Riders Palace
Assai Dialog + Digital has spiced up the website of the Hotel Riders Palace. Users can now visit the hotel bar virtually from home. The events can be followed and influenced via a video stream and a message tool.
"Be part of it" is the motto for the relaunch of Riderspalace.com. The message tool allows users to send short texts and drawings to the hotel bar. The messages are projected onto the bar in real time using a projector and are visible to guests at the bar and on the Internet. Assai was responsible for the conception, design and implementation of the website as well as the installation on site.
Responsible at the Weisse Arena Group: Andreas Bärtsch (Marketing and Sales Management), Britta Kaula and Julia Dimmler (Marketing and Communications). Responsible at Assai: Tobias Kreutzer (CD), Martina Näf (graphics), Andreas Jurkowitsch (text), Beda Wermelinger, Pascal Beyeler, Michael Hirsch (production), Andreas Bosshart, Anika Hirsch (consulting).
