"Aspects" - the new Credit Suisse client magazine

"Aspekte", the new magazine from Credit Suisse (Schweiz) AG, is designed to maximize reader benefit, and Credit Suisse is currently sending out the first issue of its new magazine "Aspekte" to its private clients in Switzerland. The magazine has a circulation of 400,000 copies and is published quarterly in German, French, Italian and English. The main aim in designing the new magazine was to provide customers with content that is of direct benefit to their financial needs and to offer access to the bank's extensive expertise. "Aspekte" provides readers with bundled knowledge on all aspects of money, covering traditional topics such as pensions, investments and mortgages as well as other content such as monetary policy developments. The articles are researched by experienced journalists and presented in a reader-friendly way, and the first issue of "Aspekte" was preceded by a multi-stage market research process. The concept for the magazine was then developed in close cooperation between the marketing managers at Credit Suisse (Schweiz) AG and Primafila AG, which specializes in premium journalistic content. Primafila is also responsible for the further editorial and design implementation of the magazine, and Credit Suisse will also be launching a new, high-quality magazine for the segment of particularly financially strong private clients in the second quarter of this year - with the same focus and in collaboration with NZZ Media Solutions.