Asm launches anti-fur campaign for Zurich animal protection
The agency for social marketing Asm, based in Thalwil, has realized a campaign for the Zurich Animal Protection. You are well dressed even without animal fur, is the message.
With the new online style guide "Check your style" the Zurich animal protection wants to warm up young people for fur-free fashion, as it says in a message. Fashion expert Yannick Aellen was invited to help create the guide. Aellen, among other things casting director for Heidi Klum and fashion show producer in Europe's metropolises, selects with a team of fashion scouts the best that Zurich has to offer in terms of fur-free style. The Advertising clip for "Check your style" runs on e-panels, e-boards and adscreens in Zurich HB, Sihlcity, Letzipark and Coop-Pronto (ZH) until mid-December.
The Zurich Animal Protection thus continued to focus on dialogue with the target group "Twenty Plus" in matters of fur, it continues. "We want to convince by offering something concrete and informing about it without polemics," says managing director Bernhard Trachsel. The style guide has been used in previous years as a Print version distributed on the street. "With the online version and social media, we are closer to the people, faster and more sustainable." The campaign with the style tips will run until the beginning of 2012.
