Aroma implements the Züri fan zone for Euro 2025
The creative agency Aroma was awarded the contract to set up the official Züri Fan Zone following a public bidding process.
The time will soon come: the city of Zurich is one of eight host cities of the UEFA Women's EURO 2025 and Europaallee will become a meeting point for fans, the public and guests. The creative agency Aroma AG was awarded the contract to implement the official ZüriFanzone as part of a public tender. The focus is on the Village with 12 individually designed fan rooms, a creative experience format that combines football culture, urban space and community.
The fan zone is divided into three central areas:
-public viewing: With space for up to 1,800 people, free access, with a large screen, bar, street food and supporting program with culture, music and sport.
-Hospitality offers: With the ZüriLounge (1st floor) and the Champion's Deck (2nd floor), two high-quality spectator experiences are available in the public viewing area.
-Village: Probably the most surprising part of the fan zone: an urban village in the middle of the city that creates retreats without losing the connection to the large fan crowd.
Fan room: experience football in the middle of the action in a small group
In the Village on Gustav-Gull-Platz, 12 individually designed fan rooms are being created for groups of up to 10 or 20 people. Each room is themed - from the alpine "Chalet Schnebelhorn" to the sociable "Karaoke Room" and the elegant "Mirror Room" with fan makeover station. Equipped with sofas and screens, public viewing becomes a home cinema experience here without losing touch with the large fan crowd.
Space for families with childcare
Another highlight is the childcare in the Village. While parents cheer on their friends in the fan rooms, children can make fan merchandise, have their faces painted or let off steam creatively next door.
A place of emotions with local participation
The connecting element between the Public Viewing and the Village is the Walk of Emotions - inspired by the official motto of the tournament "The Summit of Emotions".
Highlights of the walk are:
-Point of Emotions with foosball table, seating and public piano
-Varied street food offers
"The ZüriFanzone will be a meeting place for football fans, foodies and culture enthusiasts - open, lively and in the heart of the city. Our project team is working hard to make the football summer in the city of Zurich something very special. We're all really looking forward to it," says Jen Balmer, project manager at the creative agency Aroma AG.
