Aroma: 50th anniversary celebration of Publisuisse
50 Years of Publisuisse and 50 Years of TV Advertising in Switzerland: An anniversary celebrated with all employees and countless guests at the Giardino Verde near Zurich with a journey through time spanning the ’60s, ’70s, ’80s, ’90s, and 2000s. Aroma served as the project manager.
The motto "A journey through time" reflected Publisuisse's round birthday in the worlds of experience created by Aroma: 50 years, 5 decades, 5 styles. With many highlights, employees and guests were taken through the 5 decades in one evening - in every respect: music, entertainment, drinks and food. Starting with an aperitif in 60s style, to the appetizer of the 70s, on to the main course in 80s look. For the coffee time of the 90s, the birthday cake was presented in the form of 700 cupcakes with fireworks, finally the journey through time ended in a party of the 2000s.
A parade of well-known advertising characters (Knorrli, Duracell bunny lady, Maggi Margrit, Chirat gherkin, Thomy mustard tube) rang in the various time decades atmospherically and in the appropriate look - Claudio Zuccholini appeared as a character from Maggi Margrit, Nicole Bernegger was responsible for the vocal entertainment, and Sven Epiney led through the evening in his usual charming and humorous manner. Other highlights included the photo spot, where visitors could have their photo taken and retouched live by Aroma employees into old advertising subjects. The colorful evening ended with the distribution of give-aways of all kinds as well as lucky tickets to kick off another successful decade of Publisuisse. The Aroma agency was responsible for the concept, design and implementation of the anniversary celebration.
Photos: Rémy Steiner Photography
