Ariella Käslin gives young people the courage to talk
With former artistic gymnast Ariella Kaeslin serving as its ambassador, the «Mental Health Issues? No Taboo!» campaign—conceived by Life Science Communication—offers new resources for employers, educational institutions, and young people.
People with psychological stress often suffer twice: from their illness and from the spasmodic game of hide-and-seek. The taboo is particularly strong in the workplace. The shame and fear of losing one's job or career are too great. More and more frequently, young people are falling ill during the vulnerable phase of starting a career. That is why young people are the focus of the third campaign year of "Psyche sick? No taboo!" In addition to checklists and guides, comic clips and "talking" cell phone batteries make the complex topic easy to understand. Migros and other companies are already using the campaign's corporate line and are recording initial successes.
Ariella Kaeslin also experienced exhaustion depression during her sports career. To help other young people, she now supports the campaign "Psyche sick? No taboo!" of the Selo Foundation. The new campaign focus offers new, creative assistance for the early detection and prevention of mental stress. With comic clips, posters, give-aways as well as checklists and guidelines, the campaign puts the complex topic into understandable words. It can be put together in modules and is therefore equally suitable for companies (SMEs and large enterprises), training institutes and young people.
Creative realizations
After the campaign kick-off with a fireworks display of audience measures (2013) and a comprehensive company line (2014), the target group-specific in-depth campaign for career starters now offers practical assistance for employers, employees and educational institutions: In addition to checklists and guides, the four comic clips, twelve poster subjects, 2 flyers and new giveaways (e.g. cell phone batteries or healthy energy drinks) are convincing. These are also based on the successful creative line of purple-and-white "talking objects" that talk openly about their burdens and thus open up easy access to the complex taboo subject.
The campaign elements can be put together in a modular way and are equally suitable for companies (SMEs and large enterprises), educational institutes and young people. Also available is a wide range of now over 20 campaign objects for companies and private individuals to raise awareness about mental illness.
On behalf of the Werner Alfred Selo Foundation, Life Science Communication is responsible for the overall concept, planning and step-by-step realization of the campaign, which will be present over five years with different content and for different target groups. It is supported by the Canton of Zug and numerous companies, organizations and personalities.
Responsible at Life Science Communication: Noemi Deak, Mark Baecher, Alisa Schaettin, Martina Rauch, Carolin Calefi Dias (conception, analysis, consulting, text, realization, media relations). Responsible at CR Basel: Thomas Fux, Andrea Kurz (consulting), Gabriel Heuberger (CD), Daniel Roth (graphics).
