Argus integrates media
The media monitoring firm Argus has launched a new monitoring and information management tool called «Argus Avenue»—an all-in-one platform for traditional and digital media content.
channels such as print, online, radio, TV, social media and news agencies. The new tool thus offers the possibility of comprehensive and integral media monitoring. The existing platforms Clipping Management Online (CMO), International Internet Monitoring (IIM) and Media Contact (MC) will be combined in the new tool, as Argus announced on Friday.
More information: Argus.ch.
