Works by Publicis and Ruf Lanz included in Lürzer's archive
Two Swiss agencies have made it into Lürzer's archive. Both the barbecue season campaign for Migros and the B to B campaign for Xeroprint were archived by Publicis. Ruf Lanz made it with the Airport Outlet campaign.
Two Swiss agencies have made it into Lürzer's archive. From Publicis, both the barbecue season campaign for Migros and the B to B campaign for Xeroprint are archived. In the latter, "copied" advertisements are compared with each other. The document management specialist's solution shows how such results can be achieved more easily and quickly.
Ruf Lanz added the Airport Outlet campaign to the archive. It dramatizes the outlet's move to the countryside - using real farmers who have undergone an astonishing fashion transformation. The campaign was developed by AD Grit Wolany and copywriter Torsten Maas under the direction of CD Markus Ruf. The photography is by Stefan Minder, the image processing by Süsstrunk & Jericke.
