APGS panel: Brand strategy between pressure to succeed and sustainability
The Account Planning Group Switzerland, the club of Swiss advertising strategists, is holding a panel discussion on May 4, 2010 on the topic of "Growth, values, advertising - brand strategy between pressure to succeed and sustainability".
The APGS debate sheds light on the tension between growth and values from the perspective of brand strategy: Can less growth mean more brand profit? Or do only ambitious growth targets lead to success? Does the advertising industry have a special social responsibility as an accelerator of growth? How sustainable can the brand strategy be? And should it be at all?
Under the direction of Martin Spieler, happiness researcher Mathias Binswanger, 2010 Advertiser of the Year Regula Fecker, Chief Risk Officer of Zurich Financial Services Group Axel P. Lehmann, author and former Advertiser of the Year Liliane Lerch and alternative banker Sven Thali will debate. Strategic interventions by Frank Bodin and Pascal Schaub enrich the discussion with additional questions, theses and food for thought.
The program starts at 6 pm at the Park Hyatt Zurich. Binding registrations can be made at [email protected] be submitted.
Under the direction of Martin Spieler, happiness researcher Mathias Binswanger, 2010 Advertiser of the Year Regula Fecker, Chief Risk Officer of Zurich Financial Services Group Axel P. Lehmann, author and former Advertiser of the Year Liliane Lerch and alternative banker Sven Thali will debate. Strategic interventions by Frank Bodin and Pascal Schaub enrich the discussion with additional questions, theses and food for thought.
The program starts at 6 pm at the Park Hyatt Zurich. Binding registrations can be made at [email protected] be submitted.
