APG Montagne extends partnership with Lenzerheide
APG Montagne has extended its contract with Lenzerheide Bergbahnen by five years. Currently, APG Montagne and its partners operate nearly 90 percent of Switzerland's mountain railways.
APG Montagne was chosen as the exclusive partner because Lenzerheide Bergbahnen was looking for uniform, sovereign and trustworthy marketing. This is what the agency wrote in a press release on Tuesday. Thanks to its professionalism, APG Montagne has succeeded in placing top national and international brands in the area and thus generally focusing the advertising industry's attention on the medium of "advertising on the mountain".
In addition to conventional advertising media, APG Montagne is now also marketing the "CUBE" advertising cube in the Lenzerheide ski area (Stätzerhorn), as well as various digital forms of advertising: for example, advertising content on screens in a total of 35 gondolas, in the ticket office area and in the restaurants.
