APG Montagne launches "Cube"

APG Montagne has set new standards in mountain advertising. The company has launched the «Cube» in Laax. With a total of four advertising spaces, each measuring nine square meters, the «advertising cube» creates a presence that leaves a lasting impression.

Just in time for the start of the season, the company launched this new advertising platform in Laax. At Crap Sogn Gion, a total of four billboards—each measuring nine square meters and located four meters above the ground—ensure optimal advertising visibility. APG Montagne, in collaboration with the media agency Mediacom and its out-of-home specialists Kinetic, has also secured Audi—a brand of Amag Automobil- und Motoren in Schinznach–Bad—as the first brand for this new advertising format. The communications agency «Exxtra» is responsible for the creative execution.
APG Montagne is a subsidiary of Affichage Holding. Nearly 90 percent of Switzerland's mountain railways are among the company's partners.
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