APG is Basel's placeholder
Outdoor Advertising: Until the end of 2017, the Allgemeine Plakatgesellschaft (APG) will be the sole provider of billboard advertising in the city of Basel.
Until the end of 2017, Allgemeine Plakatgesellschaft (APG) will be the sole owner of billboards in the city of Basel, following the decision by competitor Clear Channel Plakanda (CCP) to waive its right to appeal to the Federal Supreme Court. This was confirmed by CCP. The decision of the Basel Administrative Court last December is therefore legally binding: the CCP appeal against the award of the poster concession to APG was dismissed.APG CEO Christian Kauter expressed his satisfaction in an initial reaction. The legal dispute had been about the question of which company had presented the better billposting concept. "Now both the responsible jury of the Basel building department and the administrative court have clearly stated that our concept is better than that of CCP," he says. The awarding of the concession in Basel took over six years. Objections from the Basel Heritage Society against APG illuminated posters and a political debate contributed to the delays.
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