APG founds new company for poster research

On Thursday, the Allgemeine Plakat Gesellschaft APG announced the foundation of a new, neutral research company under the name "Swiss Poster Research Plus AG". The press release states that APG is thus fulfilling its promises in poster research. The research company has been renamed for legal reasons, and the "Plus" in the name means a new beginning with the same research methods. Swiss Poster Research Plus AG will be managed by Felix Mende. Until the launch in October, he will be supported by Affichage project manager Florian Walz. At the same time, an accompanying research commission is being set up, which will include "recognized and competent personalities from the advertising market and research". This will be headed by Dr. Martial Pasquier. As Christian Kauter, CEO of APG, explains in the press release, the establishment of Swiss Poster Research Plus AG and the market-oriented commission have created "optimal conditions" to "achieve the neutral research objectives while meeting the promised deadlines". It remains to be seen whether the conflict over the research method with the second major Swiss poster company, Clear Channel Plakanda, can be resolved.