APG introduces small screens alongside illuminated posters
It won't be long before billboards start flashing, too: Starting in early July 2008, APG will offer the option to book a 3.5-inch screen (53 x 47 mm) at select illuminated billboard locations, in addition to the billboard itself.
The outdoor advertising company APG is introducing an innovation in Zurich at the beginning of July 2008: At 18 of the total of 105 illuminated poster sites, a 3.5-inch screen (53 x 47 mm) can be booked in addition to the poster, which is built into the poster frame at eye level. This gives customers the opportunity to accompany their poster campaigns with a short film. A detailed product description with a profile, a list of screen locations and all display-specific and production-related information can be found in a product brochure, which can be downloaded as a pdf file at Location Photo: Zurich, Giesshübelstrasse 4, VBZ Sihlcity stop.
