AP&P creates election campaign for Doris Fiala
The AP&P agency, acquired by Freicom in May 2007, is organizing the advertising campaign for Zurich FDP President and National Council member Doris Fiala. It believes that election advertising is not very different from product advertising.
In spring 2007, Zurich-based AP&P was given the mandate to organize the campaign for the National Council elections on behalf of Zurich FDP President Doris Fiala. According to a press release issued on Tuesday, a mix of measures was defined in very close cooperation with Ms. Fiala and her PR consultant Robert E. Gubler from the Piar agency in order to reach and convince the relevant groups of voters; the first step will be large posters, followed by advertisements, teaser advertisements and posters, and finally the distribution of a campaign brochure designed as a newspaper. The AP&P team assumed that an election campaign is subject to the same or similar success criteria as a campaign for consumer goods or services. From the point of view of the Zurich advertisers, differentiation or stopper potential is the key requirement and is even more important than usual in political advertising. Over the next few weeks, many more or less identical appearances will be wooing voters or are already doing so. That is why the agency says it is focusing on very simple, reduced but powerful messages.
