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Special Advertising Formats This is a first: At Parisienne, smokers can currently have their own personalized classified ads printed on cigarette packs.
Special forms of advertising Never seen before: at Parisienne, smokers can currently have their very own personal classified ads printed on cigarette packs, from "for sale" to "I'm looking for" to "I'm swapping", leaving plenty of scope for the imagination of the participants. "Now there's even more in every pack," says the Zurich agency Sulzer Sutter, which developed this latest Parisienne gag for British American Tobacco Switzerland. Since mid-July, promotional teams have been out and about in Swiss nightclubs to collect as many ads as possible using registration cards. The campaign is also being communicated with advertisements in magazines and daily newspapers as well as POS posters. The limited Parisienne Extra Edition will be available exclusively from Kiosk AG from August 21 to September 3.
