To the end of the world - and back
Ferien Noise went on a voyage of discovery for Kuoni with the new Discovery catalog.
Ferien Noise went on a voyage of discovery for Kuoni with the new Discovery catalog.
The journey is the destination. This wisdom applies in particular to discovery trips. Satisfying the longing for a travel experience off the beaten tourist track is what Kuoni offers with its Discovery programs. Kuoni in the footsteps of Indiana Jones? "Not quite, but almost," say the designers at Noise. Project manager Patrick Leuenberger and art director Gregor Fitz also wanted to express the fact that "Discovery trips are more than just vacations" when creating the new catalog for Discovery trips. Such adventures take travelers who want to embark on discoveries to the destination of their dreams. What you need to bring with you: a good physical condition and the willingness to prepare for this adventure, which is why the entire look and feel of the new Discovery catalog has been set in the mystical and romantic era, when the world was not yet brought into the living room via television and everyone had already "seen" the most remote corners of the earth.
In Noise's realization, an oriental beauty "with cat's eyes that say a lot and yet conceal everything" already attracts the viewer's attention on the cover. In the content, the elaborate design of the maps and the surroundings transport you back to the early nineteenth century. To a time when traveling was still an adventure.
Kuoni's new Discovery catalog stands out visually from the mass of travel brochures and appeals to both modern-day adventurers and people who enjoy coherent graphics.
Kuoni's Discovery division offers trips in three different categories. Discovery Challenge takes those interested in the world to remote and rarely visited regions from the desert to the highlands of Latin America. These travel experiences require you to forgo all comforts and spend several nights in a sleeping bag or igloo tent. Discovery Medium offers a little time to relax in a luxury hotel after the adventure in the igloo. Discovery Soft invites you to enjoy the experience in permanently installed tent camps, for example.
Andreas Panzeri
The journey is the destination. This wisdom applies in particular to discovery trips. Satisfying the longing for a travel experience off the beaten tourist track is what Kuoni offers with its Discovery programs. Kuoni in the footsteps of Indiana Jones? "Not quite, but almost," say the designers at Noise. Project manager Patrick Leuenberger and art director Gregor Fitz also wanted to express the fact that "Discovery trips are more than just vacations" when creating the new catalog for Discovery trips. Such adventures take travelers who want to embark on discoveries to the destination of their dreams. What you need to bring with you: a good physical condition and the willingness to prepare for this adventure, which is why the entire look and feel of the new Discovery catalog has been set in the mystical and romantic era, when the world was not yet brought into the living room via television and everyone had already "seen" the most remote corners of the earth.
In Noise's realization, an oriental beauty "with cat's eyes that say a lot and yet conceal everything" already attracts the viewer's attention on the cover. In the content, the elaborate design of the maps and the surroundings transport you back to the early nineteenth century. To a time when traveling was still an adventure.
Kuoni's new Discovery catalog stands out visually from the mass of travel brochures and appeals to both modern-day adventurers and people who enjoy coherent graphics.
Kuoni's Discovery division offers trips in three different categories. Discovery Challenge takes those interested in the world to remote and rarely visited regions from the desert to the highlands of Latin America. These travel experiences require you to forgo all comforts and spend several nights in a sleeping bag or igloo tent. Discovery Medium offers a little time to relax in a luxury hotel after the adventure in the igloo. Discovery Soft invites you to enjoy the experience in permanently installed tent camps, for example.
Andreas Panzeri
