Instructions for penalty-free ambush marketing around Euro 08
In three events unique in Switzerland and organized by Werbewoche, experts will provide information on how to exploit marketing opportunities even as a non-sponsor at the 2008 European Football Championship.
In three events unique in Switzerland and organized by Werbewoche, communications, legal and Euro-08 experts will provide information on how to exploit marketing opportunities even as a non-sponsor at the 2008 European Football Championship. The seminars are aimed at marketing and advertising managers, entrepreneurs from the consumer goods and services industries, as well as advertising consultants, concept developers and strategists from advertising, PR and media agencies. The events will focus on the following questions, which will be discussed by the various speakers: What opportunities does Euro 2008 offer to non-sponsors? How can their company take advantage of the football spectacle? What are the benefits of being involved and what does it cost? Where are the boundaries between legal free-riding and prohibited ambush marketing? When will Uefa intervene? Clear answers, practical and case examples and concrete tips are provided.
The event will take place between 1:00 and 6:00 p.m. each day, on August 30 in Zurich (Kongresshaus), on September 6 in Bern (Kursaal) and on September 13 in Basel (Hilton). Registration, program and prices can be found under the following link:
The event will take place between 1:00 and 6:00 p.m. each day, on August 30 in Zurich (Kongresshaus), on September 6 in Bern (Kursaal) and on September 13 in Basel (Hilton). Registration, program and prices can be found under the following link:
