Angelink with new website and cross-media tool
The Zurich-based crossover agency Angelink has completely revamped its website and is launching an interactive cross-media planner, initially available only for the B2C sector. Although the website, built with WordPress, has a blog-style design, it does not follow the format of a typical corporate blog.
The focus is on the chronological publication of magazine-like mixed content: News, work samples, but also spontaneous "trains of thought" by agency owner Markus Gabriel. Standing information on static pages is kept to a minimum. Everything is placed in the course of time, writes Angelink. There is no sitemap
The website also offers an interactive media strategy tool to support visitors in their search for the optimal cross-media mix. After activating various setting controls, the tool provides a commented and argued recommendation that can be modified by the user. Even if this tool is suitable for dealing interactively with the topic of cross-media, it by no means replaces human expertise, according to the agency.
The large-scale background images on the new Angelink website show pictures of Zurich's Bellvue taken by photographer Roger Schmidt. The agency plans to invite other photographers to use the Angelink website as a gallery at regular intervals.
The website also offers an interactive media strategy tool to support visitors in their search for the optimal cross-media mix. After activating various setting controls, the tool provides a commented and argued recommendation that can be modified by the user. Even if this tool is suitable for dealing interactively with the topic of cross-media, it by no means replaces human expertise, according to the agency.
The large-scale background images on the new Angelink website show pictures of Zurich's Bellvue taken by photographer Roger Schmidt. The agency plans to invite other photographers to use the Angelink website as a gallery at regular intervals.
