Andersdenker: World Cup campaign for solar to the power of 2
Andersdenker, a young marketing and customer loyalty agency based in Belp, is capitalizing on the World Cup hype to launch an interactive, cross-media campaign for its client, Solar hoch 2.
A major event such as the 2014 FIFA World Cup in Brazil can certainly be of great benefit to a company. Anders Denker has once again launched a cross-media campaign for Solar hoch 2. A World Cup betting game app was integrated into the client's website to optimize customer loyalty. This was individualized and adapted to the existing corporate design specifications. Social links were used to achieve greater awareness for the company in a "playful" way.
In addition, Solar hoch 2 customers receive a mailing consisting of a postcard with a betting game look. Using a QR code or the web link, the customer can directly access the Prediction game log in and play along. The same postcard is also distributed to customers' employees by the company's sales force to further intensify customer loyalty. A reminder is sent out via HTML newsletter shortly before the start of the World Cup. The news section of the website and the Facebook fan page also contain regular reports on the status of the betting game.
