Analogies for human rights
Advico Young & Rubicam has created a campaign for Brot für alle/Fastenopfer that does not show people in distress, but is nonetheless—or perhaps precisely because of this—stirring.
Advico Young & Rubicam has issued a
campaign for Bread for All/Fastenopfer, which does not include suffering
people, but nevertheless, or perhaps because of this, shakes them up. Via
language and environment-related advertising, she makes an impressive
frightening situations. The campaign works with
Analogies that everyone knows. You can see worthless objects like a
old, crumpled can that has been carelessly thrown away or a
squeezed tube with the headline: "In Colombia, this is a human being.
Join us in doing something for the victims of violence: PK 46-7694-0." The
Campaign is supplemented with stickers and small posters. Instead of the
Motifs here are the environments. "Your child lives here", for example, is written on
a floor sticker in a covered street corner. "if you
are a poor family in Mexico City. Join us in doing something for the
Human rights." On a pharmacy door it says: You won't get any here
Medication." A garbage can reads: "This is where you eat
Your child." And on a toilet door: "In a room like this, you need 15
years."
campaign for Bread for All/Fastenopfer, which does not include suffering
people, but nevertheless, or perhaps because of this, shakes them up. Via
language and environment-related advertising, she makes an impressive
frightening situations. The campaign works with
Analogies that everyone knows. You can see worthless objects like a
old, crumpled can that has been carelessly thrown away or a
squeezed tube with the headline: "In Colombia, this is a human being.
Join us in doing something for the victims of violence: PK 46-7694-0." The
Campaign is supplemented with stickers and small posters. Instead of the
Motifs here are the environments. "Your child lives here", for example, is written on
a floor sticker in a covered street corner. "if you
are a poor family in Mexico City. Join us in doing something for the
Human rights." On a pharmacy door it says: You won't get any here
Medication." A garbage can reads: "This is where you eat
Your child." And on a toilet door: "In a room like this, you need 15
years."
