At the ADC Prediction, the ADC shows everything

Publisuisse and the Art Directors Club Switzerland (ADC) are introducing a new event for the advertising industry: the ADC Prediction. The event will feature commercials submitted for the ADC judging process—even before the jury sees them.

Publisuisse and the Art Directors Club Switzerland (ADC) are presenting the advertising industry with a new event: the ADC Prediction. This event will take place for the first time on Monday, January 15, 2007, at the Kaufleuten in Zurich. All the TV commercials submitted for ADC judging can be viewed there, uncensored and before the ADC jury, and you can put together your own shortlist. Event participants can also bet on which films will be awarded an ADC cube. Whoever comes closest will win a prize themselves. The free happening starts at 12 noon with a snack. The main course will be a screening of the 120 or so commercials submitted. The event will be rounded off with a sweet dessert. All this under the motto "finally a lunch-cinema only with advertising", according to Publisuisse. It is accepting registrations at www.publisuisse.ch/adc.

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