Ammarkt sends the monkeys out for Léman Combi
The St. Gallen-based advertising agency Ammarkt has been commissioned by Léman Combi to boost advertising by nationally active companies in free newspapers in French-speaking Switzerland. This is being done in a very bold and humorous way: Ads and posters feature the face of a trusting yet deeply saddened great ape.
The St. Gallen advertising agency Ammarkt has been commissioned by Léman Combi to boost advertising by nationally active companies in free newspapers in French-speaking Switzerland. The new market presence is intended to attract 30 selected companies from German-speaking Switzerland to advertise in Léman Combi's two free titles (Lausanne Cités and GHI Genève).
This is done in a very brash and humorous way: advertisements and posters show the face of a trusting but deeply saddened great ape. The advertising message is "Many media decision-makers still see the French-speaking Swiss like this. And you?"
The agency sent out a mailing to the CEOs and marketing managers of various companies at the same time as the billboard. The mailing, in the form of a fold-out banana, is intended to reinforce the message that the French-speaking Swiss are not living on trees at all. On the contrary: they have a consumer-friendly lifestyle and are very interested in topics such as lifestyle, cars and consumer electronics, writes the agency.
The campaign has been featured in Media Trend Journal, Werbewoche and Persönlich since mid-September and will continue with poster displays until mid-October.
Responsible at Léman Combi: Jean-Marc Vellemann (Directeur Général GHI & Léman Combi), Pascal Fleury (Directeur Lausanne Cités). Responsible at the Ammarkt agency: Michael Schmid (overall responsibility), Heinz Frischknecht, Lucia Burtscher (consulting), Axel Hinnen (creative direction), Severino Clerici (art direction), Angelina Camichel (graphics/DTP), Felix Schregenberger (composing), Michael Frey (text), Mäggie Widmer (media).
This is done in a very brash and humorous way: advertisements and posters show the face of a trusting but deeply saddened great ape. The advertising message is "Many media decision-makers still see the French-speaking Swiss like this. And you?"
The agency sent out a mailing to the CEOs and marketing managers of various companies at the same time as the billboard. The mailing, in the form of a fold-out banana, is intended to reinforce the message that the French-speaking Swiss are not living on trees at all. On the contrary: they have a consumer-friendly lifestyle and are very interested in topics such as lifestyle, cars and consumer electronics, writes the agency.
The campaign has been featured in Media Trend Journal, Werbewoche and Persönlich since mid-September and will continue with poster displays until mid-October.
Responsible at Léman Combi: Jean-Marc Vellemann (Directeur Général GHI & Léman Combi), Pascal Fleury (Directeur Lausanne Cités). Responsible at the Ammarkt agency: Michael Schmid (overall responsibility), Heinz Frischknecht, Lucia Burtscher (consulting), Axel Hinnen (creative direction), Severino Clerici (art direction), Angelina Camichel (graphics/DTP), Felix Schregenberger (composing), Michael Frey (text), Mäggie Widmer (media).
