Ammarkt: New appearance for the St. Galler Kantonalbank
At the beginning of the year, Ammarkt prevailed over three agencies from Eastern Switzerland in the St. Galler Kantonalbank’s competitive pitch. The umbrella campaign has now launched.
St. Galler Kantonalbank has reacted to recent changes in the financial sector and is redefining its communications focus, the agency writes in a statement. As a traditional universal bank, it wants to emphasize the emotional closeness to the canton's population. However, regional solidarity cannot be communicated "from above" and certainly not through rational performance promises. Ammarkt has therefore opted for an emotional campaign designed to make St. Galler Kantonalbank's commitment to the region visible.
The new campaign was presented to 4,000 shareholders at the bank's annual general meeting and received with applause, according to the statement. Beforehand, all 1,200 employees received a personalized information package in which they were informed about the background of the campaign as brand ambassadors.
Responsible at St.Galler Kantonalbank: Thomas Rüegg (Head of Marketing), Thomas Harder (Youth Marketing). Responsible at Agentur Ammarkt, St. Gallen: Marcel Odermatt, Lucia Burtscher (consulting), Michael Schmid (strategic planning), Martin Fuchs, Sascha Fanetti (CD), Michael Frey, Günter Kasel (text), Sascha Fanetti, Nicole Bernhardsgrütter (AD), Jan Walser (graphics). Media & Production: Mäggie Widmer, Sandra Sigrist, Lea Hobi. Photography: Sven Bänziger. Directed by Mike Huber. Music: Lunik. Film production: Boutiq.
