Ammarkt: Swica in any case
Ammarkt has created a new umbrella campaign for the health care organization Swica.
Swica has the most satisfied customers of all health insurers and is therefore recommended more often than any other competitor, say Comparis, K-Tipp and AmPuls. This high level of customer satisfaction is the result of a corporate culture that is consistently practiced and that reaches out tangibly and successfully to the company's own customers. Based on this culture, a new strategic brand identity was developed in collaboration with the Institute for Consumer Insight at the University of St. Gallen and Ammarkt, which will lead Swica even more consistently from a health insurance company to a modern healthcare organization.
In a broad umbrella campaign on all key channels, this new brand identity is now being communicated to the outside world with a simple and relevant message: Swica has the right solution for its customers in every case - regardless of activity, location, time and life situation.
https://www.youtube.com/watch?v=MqCLC4Rkpo4
The new claim "Because health is everything" rounds off the campaign and clearly communicates the motivation of Swica and its employees to go the extra mile.
Responsible at Swica: Walter Lutz (Head of Market Department), Michael Schneider (Head of Marketing & Advertising), Helena Gubernale (Head of Online Marketing), Isabelle Wachter (Marketing & Advertising Specialist). Responsible at ICI:Torsten Tomczak, Dennis Vogt, Josef Frischeisen.Responsible at Ammarkt: Heinz Frischknecht, Nick Schoberth (strategy, overall responsibility), Ralf Kostgeld, Aron Herz, Jan Walser, Petra Koller (creation), Esther Tabirri, Melanie Grass (consulting), Adrian Schiess, Thomas Krüger, Gianluca Palmisano (digital), Pumpkin Film (film production) Alain Gsponer (direction), Great Garbo (sound design), Rodrigo Diaz Wichmann (photography), Patrick Rohner (retouching).
