Ammarkt: Staging the gorilla for Léman Combi
Ammarkt has further developed the campaign for Léman Combi. The St. Gallen agency is once again relying on the gorillas to publicize the appeal of Léman Combi+ to media planners.
This time, however, the image is turned into a positive one. With the styled gorilla gigolo, the advertisers want to metaphorically bring the French-speaking Swiss down from the trees, without dispensing with the tongue-in-cheek provocation. The monkeys can be seen on advertisements and in personalized mailings.
Responsible at Léman Combi: Philippe Bertholet (Responsable Promotions (GHI)). Responsible at Ammarkt: Heinz Frischknecht, Lucia Burtscher (consulting), Michael Schmid (conception), Severino Clerici (AD), Martin Fuchs (text), Mäggie Widmer (production & media), Felix Schregenberger (composing).
