Amden: Tourism campaign to promote skiing

The Amden-Weesen vacation region in Eastern Switzerland
has proven with a good idea to stimulate tourism that
Winter sports don't have to be expensive. Hotel and group house guests receive
free ski passes during their stay and until the end of the
winter sports season. The campaign is intended to draw attention to the fact that
Fewer and fewer young people and families due to low incomes
come into contact with winter sports. For the vacation region and the
The tourism campaign has already been a great success in the hotel industry.
The venture was financed by the local
Tourism promotion tax and the Amden sports railroads.