In the beginning is the idea
Rivella is off to a flying start with Erdmannpeisker.
Almost 60 years ago, a student had an idea in his head, a formula in his pocket and a "heart full of drive": Robert Barth invented Rivella and revolutionized the beverage landscape in Switzerland. Rivella from Rothrist was "unlike anything else". Erdmannpeisker now wants to evoke this spirit from the bottle once again in its new campaign for the soft drink. The claim is "lang lebe anders". The advertisement focuses on people who are just as different and unique as Rivella was back then, and in general. Unconventional thinkers and pioneers, trendsetters and free spirits - "real Rivellutionaries" are wanted to make the ideas surrounding Rivella bubble over.
Since March, four well-known bloggers have been swarming out on behalf of Rivella, looking for people from all over Switzerland who stand out with unusual actions and ideas. The discoveries are filmed and make it onto the website www.lang-lebe-anders.ch as "Rivellutions".
The visual language of the cross-media campaign also seeks a "rivellutionary" look. Erdmannpeisker works in the style of the guerrillas with artfully torn billboards, cheeky music and pasted-over advertisements. pan
Since March, four well-known bloggers have been swarming out on behalf of Rivella, looking for people from all over Switzerland who stand out with unusual actions and ideas. The discoveries are filmed and make it onto the website www.lang-lebe-anders.ch as "Rivellutions".
The visual language of the cross-media campaign also seeks a "rivellutionary" look. Erdmannpeisker works in the style of the guerrillas with artfully torn billboards, cheeky music and pasted-over advertisements. pan
