As a newspaper supplement: Mediamarkt launches its own customer magazine
Mediamarkt's "MediaMagazin" reports on product news, trend reports and advice stories and is distributed as a supplement in all major Swiss-German Sunday newspapers with an initial circulation of 805,000 copies.
Mediamarkt wants to make technology more understandable, more tangible and more exciting. Under the name Experience Electronics, the company wants to build an inspiring and comprehensive ecosystem in which customers can not only buy products, but also feel that they are in good hands thanks to the right advice, suitable services and the experience of the products on offer.
The newly launched Media magazine is part of this initiative. The magazine focuses on product news, trend reports and advice stories, service explanations and tips & tricks for using consumer electronics. The cover story of the first issue of the magazine portrays the musician Baschi, who, as a passionate gamer and hobby chef, perfectly represents the diverse MediaMarkt customer base with a high affinity for technology and innovation in these two fields.
The magazine is also available in an even more comprehensive version than in print digital. The print version of the media magazine in cooperation with Mediamarkt Austria. Most of the distribution takes place as a supplement in the Switzerland at the weekend, the NZZ on Sunday, the Sunday newspaper and the Sunday View. Around 50,000 copies will also be available in MediaMarkt stores in German-speaking Switzerland.
