Alpha 245 and Jumbo say thank you
Jumbo says “Thank you” to moms. With a mom. Alpha 245 created the gift campaign for the Swiss home improvement store in honor of Mother’s Day.
It doesn't always have to be flowers. Jumbo thanked strong mothers with posters and online banners. Women who are able to lend a hand or who also work with their hands. Symbolically with a nut as the subject. In practical terms, with a voucher that was handed over to customers at the checkout together with a thank-you card before Mother's Day.
Responsible at Jumbo market: Jérôme Gilg (CEO), Fabian Rauber (Head of Marketing). Responsible at Alpha 245: Patrick Senn, Patrick Beeli (CD), Patrick Bucher (text), Barney Rees (AD), Stephanie Rüegg, Inma Mendiola (consulting), Barbara Häne (DTP), Walter Tagliaferri (overall responsibility).
