Alpha 245: TV campaign and ads for Fiat
Alpha 245 has been working for Fiat Switzerland since the beginning of the year. As its first projects, the startup agency is presenting the new TV campaign and dealer ads for the various models.
The new TV campaign for the equally new Fiat 500 S is launched just in time for the change of agency, according to a press release. Jumped into the sea in Italy - drove out of Lac Lemon in Geneva: That's how quickly the little Italian comes to Switzerland. And thus to Swiss Fiat dealers. Speaking of Fiat dealers: the first dealer advertisements for the entire Fiat range have also already been realized by the agency at Letzigraben.
Responsible at Fiat Switzerland: Guy Nelson (Managing Director Fiat Group Automobiles Switzerland), Rosa Prieto (Fiat Communication Manager). Responsible at Alpha 245: Diana Rossi (Creative Direction/Text), Kathia Le Bescont, Hekuran Avdili (Art Direction); Andrea Staub, Ji-Yeun Youn (Consulting).
