Alpha 245: SOM appearance for Goldbach Audience

Multi-screen advertising marketer Goldbach Audience made an eye-catching appearance with its booth at this year's SOM. Like last year, the 2014 motto "Catch your Audience" was implemented in an original way: in the person of a market vendor promoting super peelers for every type of vegetable and fruit. These traveling vendors are true sales professionals and have a refreshing mouth with a tangible sense of humor. Of course, the super peeler king is in completely the wrong place at the Swiss Online Marketing trade show, talking to the wrong target audience while peeling beets by the bucketful. According to the press release, this irritation caused a lot of good humor and showed the fair visitors what happens when you address the target group in the wrong environment. Of course, this was immediately followed by a presentation with multi-screen offers, so that wastage can be avoided from now on and the target group is guaranteed not to be missed.

Responsible at Goldbach Audience: Tanja Kretz (Marketing&Communication Manager) Nina Hoss (Marketing&Communication Manager). Responsible at Alpha 245: Patrick Senn (text), Kathia Le Bescont (art direction), Diana Wick Rossi (creative direction), Andrea Staub (consulting), Pam Hügli (overall responsibility).