Allink sets new trademark for Radio 105: "Now"
Radio 105 sendet neu auf der Frequenz 93.0 MHz. Allink.Creative ist mit der Entwicklung der Print- und Plakat-Werbekampagne betraut worden.
Bold typographic subjects are used to advertise in the greater Zurich area. Short and concise headlines are the focus of the campaign. The word "Now" becomes the new trademark of the young and urban radio station. The new station slogan is therefore consistently called "Todays best music". The word "Now" also stands for the constant availability of 105, whether FM, cable network, Internet or mobile, according to a statement from the agency. The claim "Change NOW to 93.0 FM" draws listeners' attention to the new frequency.
