Allink: Uncompromising new look for Nectaflor
Nectaflor's existing product presentation on the shelf did not stand out enough from the competition. Allink.Creative therefore developed a new look for the dried fruit and nut assortment.
The branding and the modern, purist design are at the heart of the redesign. They are intended to attract the necessary attention and ensure that the brand is highly recognizable, the agency said in a press release on Thursday. With fresh product photos and a typeface specially developed for Nectaflor, the design concept conveys competence, personality and naturalness.
The agency designed and implemented all the packaging for the "Premium Selection" line. The dried fruit and nut range comprises around 30 different products and will be launched in the retail trade from spring 2012.
Responsible at Allink.Creative: Christoph Schlatter (CD), Henry Gillis (graphics), Lorenz Wahl (DTP), Jacqueline Felder (DTP). Photography: Christoph Stöh Grünig. Responsible at Narimpex: Ulrich Grünig (CEO), Franziska Scheidegger (Head of Marketing), Salomé-Nicole Fernandez (Product Manager).
