Allink: Straightforward packaging design for Migros
The simple Blöckli-Glaces were very popular in the 1970s, but later disappeared from the range. Today, these products are back in line with the spirit of the times and are therefore being relaunched.
Allink developed the packaging design for the new edition of the popular classic, which was redesigned from scratch. It stands out due to its straightforward and reduced design. And it evokes memories of summer vacations in Italy, colorful Vespas, and a time when
which everything was still a little easier.
Responsible at Midor: Martina Laco (Product Manager), Stefan Eberle (Product Group Manager), Roberto Falvella (Packaging Development). Responsible at Allink: Christoph Schlatter (Creative Director), Roger Lang (Graphics), Angela Hofstetter (Graphics), Peter Derron (Photography), Edith Kaiser (Image Editing).
