Allink.creative: Social media campaign realized for "NZZ Campus"
No sooner had classes resumed at the university than NZZ Campus launched its major Hawaii promotion. The campaign was produced by Allink.creative.
The focus of the current fall campaign is a competition on the Facebook fan page of "NZZ Campus". The aim is to further expand the "NZZ Campus" Facebook community, according to a press release. The prize is a four-week language study trip to Hawaii. The winner will be the person who finds the best reasons for their stay in the surfer's paradise and can mobilize the most friends.
The competition is being promoted with online advertising, advertisements, posters, flyers and cinema slides. The fall campaign was designed and implemented by Allink.creative. The sponsor of the language stay is Boa Linga - Sprachaufenthalte weltweit.
Responsible at Allink.creative: Christoph Schlatter (CD), Mike Walder, Sabina Zelnik (project management), Jérémie Blaser (FB app implementation). Responsible at NZZ Campus: Andreas Häuptli (Head of Product Management Magazines), Milena Andretta (Product Management Magazines).
