Allink.creative: Redesign for Fun Cornets by Midor

According to a statement from the agency, the key factor behind the redesign was an improvement to the Fun Cornets recipe. To meet consumers’ rising expectations—including from a visual standpoint—the old packaging, with its typical ’90s look, was redesigned.
Responsible at Allink.creative: Christoph Schlatter (CD), Henry Gillis (graphic design). Contact at Rutelli Design & Packaging: Armando Rutelli (CD), Jessica Pezzotti (graphic design). Responsible at Midor: Stefan Eberle (Product Group Manager, Frozen Desserts), Martina Laco (Product Management Assistant), Roberto Falvella (Packaging Manager).