Allink.creative realizes campaign for the Six Telekurs Regulations Roadshow
The Zurich agency Allink.creative has developed a cross-media campaign for the Six Telekurs Regulations Roadshow. The campaign focuses on the people in the financial industry who have to comply with laws and regulations.
Six Telekurs positions itself as a partner to the financial industry for regulations and compliance. As part of the Regulations Roadshow, SIX Telekurs sheds light on the background, impact and development of various regulations in the financial markets. The roadshow will take place between September and December 2009 in 18 cities worldwide, including Zurich, New York, Brussels and London.
The campaign's key visual consists of a human pyramid, which communicates structure, cohesion and an overview. The theme of the "pyramid" runs through the entire campaign. The basis is a microsite where interested parties can obtain information and register. This is advertised worldwide through print advertising in the trade press and business journals. In the online area, attention is drawn to the microsite by web banners and newsletters.
In addition to the visual appearance, Allink.creative was also responsible for the branding at the event as well as the layout of the comprehensive regulations brochure and the design of the giveaway.
Responsible at SIX Telekurs: Christa Schwarz (Head of Marketing
Communications), Sara Ueberi (Event Manager Marketing Communications,
Esther Zollinger (Marketing Communications). Responsible at Allink.creative: David Zangger (Creative Direction), Mike Walder (Consulting), Ron Kirchheimer (Project Management Online), Roswitha Brülisauer (Graphics), Monika Jagodzinski (Image Editing).
The campaign's key visual consists of a human pyramid, which communicates structure, cohesion and an overview. The theme of the "pyramid" runs through the entire campaign. The basis is a microsite where interested parties can obtain information and register. This is advertised worldwide through print advertising in the trade press and business journals. In the online area, attention is drawn to the microsite by web banners and newsletters.
In addition to the visual appearance, Allink.creative was also responsible for the branding at the event as well as the layout of the comprehensive regulations brochure and the design of the giveaway.
Responsible at SIX Telekurs: Christa Schwarz (Head of Marketing
Communications), Sara Ueberi (Event Manager Marketing Communications,
Esther Zollinger (Marketing Communications). Responsible at Allink.creative: David Zangger (Creative Direction), Mike Walder (Consulting), Ron Kirchheimer (Project Management Online), Roswitha Brülisauer (Graphics), Monika Jagodzinski (Image Editing).
