Everything about Edi.07: shortlists and jurors, evaluation criteria and program

 There is currently a sense of anticipation in the Swiss film industry: The nominees for the Edi.07 shortlist—the award for commissioned and promotional films—have just been announced. In many ways, this year’s Edi.07 is an exceptional edition: About a third more films were submitted for this year’s Swiss Commissioned and Advertising Film Award than last year—more submissions than ever before. This, combined with the impressive quality of the film productions, has resulted in the most extensive shortlist in the Edi’s eight-year history.

The Swiss Edi. Commissioned and Advertising Film Award is the official award for Swiss commissioned filmmaking. Under the patronage of the Federal Department of Home Affairs, an Edi. and a certificate of recognition are awarded annually to commissioning companies, production companies, and directors for the best commissioned productions created during the previous year. The goal is to promote the creative quality of Swiss commissioned productions. The Edi. honors outstanding cinematic achievement; a winning film must demonstrate absolute excellence in all film disciplines—«just» a good idea is not enough.

Jury: The submitted productions are evaluated by independent jury teams for each category. Each team consists of seven experts from the fields of film, client agencies, and the advertising industry. The jurors review all submitted productions and, in a first round of judging, nominate a shortlist; in a second round, the jurors award the three best productions with one Gold, one Silver, and one Bronze Edi each. An additional expert jury, consisting of specialists from the film industry, awards special Edi’s in individual cinematic disciplines.

Evaluation Criteria: Films may be submitted in three categories (Commercials, Corporate, and Clips & Trailers). The same cinematic disciplines are evaluated in all three categories. The most important evaluation criterion is the audiovisually compelling execution of the communication brief. Screenplay, direction, cinematography, sound, and editing must form an artistic whole that does justice to the content being conveyed and faithfully fulfills the client’s brief for the production.
In each category, the following film disciplines will be evaluated:

Overall Impression: The work is evaluated as a whole, that is, in terms of the harmony among the individual disciplines.
Idea / Concept / Screenplay
This is assessed in the context of the communication task.
Direction
The evaluation focuses on the director's performance, the dramatic execution of the story, the direction of the actors, and the use of visuals and sound.
Camera
The evaluation focuses on photographic quality, which includes composition, lighting, and visual storytelling.
Post-Production Editing
The quality of the editing and assembly, as well as the dramatic structure of the visuals and audio, will be evaluated.
Post-Production: Visual Effects
Visual effects such as 2D and 3D animations, compositing, graphics, and titles will be evaluated.
Post-Production: Music & Sound Design
The music and sound design, the quality of the composition, the use of sounds and effects, and how they work together will be evaluated. Exception: For music videos in the Clips & Trailers category, the music will not be evaluated.
Shortlist Screening The shortlist screening offers an overview of the 2007 film entries in the Corporate, Commercials, and Clips & Trailers categories. There’s hardly a better opportunity to see the best of Swiss filmmaking.
Tuesday, November 20, 2007
Abaton Cinema, Auditorium A, Heinrichstrasse 267/269, 8005 Zurich
12:30 p.m. Corporate Films
3:00 p.m. Clips & Trailers
4:00 p.m. Commercials
The presentation is open to the public and free of charge; registration is not required. publisuisse will provide a coffee and cake buffet.