All cocaine, or what?
The ADC/BSW Creative School has juried the young talents for Cannes
The ADC/BSW Creative School has juried the young talents for CannesBy Andreas Panzeri The ADC/BSW Creative School has chosen the "Rubik's Cube" ad by Fabian Esslinger and Regula Fecker as the best work. They are aiming for international recognition in Cannes.
Together with the Art Directors Club (ADC), the industry association of Swiss advertising and communication agencies (BSW) has been running a creative school for the professional development of young talent since 1990. In around 150 theoretical lessons in the areas of copywriting and artwork as well as practical exercises, young creatives can learn the craft of advertising from their role models over a period of two years.
As part of the training, the course participants each design their own print advertisement as part of an annual competition. The task is to advertise the ADC/BSW creative school and show why you should attend the courses at this school!
Among the 20 or so entries, a prominent jury comprising André Benker, Simone Fennel, Daniel Matter and Hans Tanner, with the participation of Patricia Meneghin from the school management and BSW Managing Director Walter Merz, awarded prizes to three subjects.
The ADC jury frowns nervously...
"It was a very good year," says André Benker about this year's competition entries. The panel discussed all the entries in detail and then quickly came to a consensus: the winning entry, "Rubik's Cube" by AD Fabian Esslinger and copywriter Regula Fecker, will represent Switzerland at the international final of the major competition in Cannes, which provides an annual showcase for young talent.
The jury was given food for thought by the curious fact that three of the 20 or so teams had played with the theme of "cocaine" in their solutions. "That seemed quite strange to us," says André Benker, who has been working as a coach at the creative school for three years and speaks of a very positive and constructive spirit at this school. "There is a stimulating mix of creative people here."
The next course at the ADC/BSW creative school starts this fall. You should apply for a place at the window as soon as possible, as the courses are in high demand.
Together with the Art Directors Club (ADC), the industry association of Swiss advertising and communication agencies (BSW) has been running a creative school for the professional development of young talent since 1990. In around 150 theoretical lessons in the areas of copywriting and artwork as well as practical exercises, young creatives can learn the craft of advertising from their role models over a period of two years.
As part of the training, the course participants each design their own print advertisement as part of an annual competition. The task is to advertise the ADC/BSW creative school and show why you should attend the courses at this school!
Among the 20 or so entries, a prominent jury comprising André Benker, Simone Fennel, Daniel Matter and Hans Tanner, with the participation of Patricia Meneghin from the school management and BSW Managing Director Walter Merz, awarded prizes to three subjects.
The ADC jury frowns nervously...
"It was a very good year," says André Benker about this year's competition entries. The panel discussed all the entries in detail and then quickly came to a consensus: the winning entry, "Rubik's Cube" by AD Fabian Esslinger and copywriter Regula Fecker, will represent Switzerland at the international final of the major competition in Cannes, which provides an annual showcase for young talent.
The jury was given food for thought by the curious fact that three of the 20 or so teams had played with the theme of "cocaine" in their solutions. "That seemed quite strange to us," says André Benker, who has been working as a coach at the creative school for three years and speaks of a very positive and constructive spirit at this school. "There is a stimulating mix of creative people here."
The next course at the ADC/BSW creative school starts this fall. You should apply for a place at the window as soon as possible, as the courses are in high demand.
