All years - still exciting!
Every year in early summer, the industry begins to wonder where the ADC will hold the presentation of its latest yearbook this year.
Every early summer, the industry begins to wonder where ADC will hold the presentation of the current yearbook this year.After last year's tough "pièce de résistance" - the dominatrix party at the bar of the in-club Labyrinth is fondly remembered - things were more civilized this year, and the table was set at the Oerlikoner Giesserei.As always eagerly awaited, ADC chairman Andreas Prokesch gave a speech that could be described as rather whimsical. Plastic instead of jute is probably this year's motto, the president speculated at first sight of the book. And while leafing through it, he had to self-critically note that the ADC chairman had once again failed to write a decent foreword.
The selection of the responsible persons was, of course, also part of the procedure. The reference book for unimaginative creatives and advertising historians was produced at the Sulzer Sutter advertising forge. Robert Köhler and Andreas Hornung were responsible for the concept, and the book was designed by the latter. Tobias R. Dürring was also involved, providing the photographic realizations. And, as Prokesch rightly pointed out: "Behind everything good at ADC, there is always Managing Director Helen Müller.
The coherent theme of the book is trophies. Those of poodle breeders, Formula 2000 or Manta drivers, and kickboxers, which are the prelude to the individual award categories. And, of course, Murat Yakin - Swiss champion with FCB and two-time Cup winner - with the championship trophy as the opening picture on the cover. The yearbook says goodbye with a visual of the last award of earthly existence, the funeral urn. And in between, of course, lots of excellent advertising.
As always, the yearbook vernissage was also a first-class news exchange. Thus one could learn that Advico-AD Pascal
Baumann, designer of last year's yearbook - the leather one with the zippers - is going independent with Sacha Baer, who is taking his leave at Jung von Matt/Limmat. The new agency will be called p°formance.
Goldbach Media wanted to be creative, even revolutionary, on the occasion of the Mediarena with the first Crossmedia Award. Revolutionary ideas were to be honored, and the revolutionary theme ran through all the visuals used to promote the event. The series of lectures during the day was moderated by a competent and well-prepared Stephan Klapproth. Unfortunately, the same Klapproth then mimed during the award ceremony as a quasi joker the late sixty-eight with megaphone, which immediately destroyed the positive impression just gained.
Frank Bodin and his Euro RSCG were delighted with the award, which was presented for the first time. The agency pulled out all the stops in networked electronic communication for its "Great things begin with a letter" postal campaign. This was worth the trophy in the form of a paving stone behind Plexiglas to the jury under President Dominique von Matt. The other shortlists went to Lever Fabergé for Dove, the agency Trio for Opel Tigra, Jung von Matt/Limmat for Granador and Spillmann Felser Leo Burnett for the advertising classic Feldschlösschen.
There was also a bit of news at the Mediarena aperitif. For example, Sandro Prezzi, formerly managing director of Optimedia, told us that his first day at work at his new employer Mediaedge CIA had been at the Mediarena. Egon Blatter of DJ Radio, on the other hand, could be seen wearing a jacket more often lately - which was a very unusual sight and simply unthinkable in the past. Well, even the busy youth radio producer is bowing to the signs of the times. Since the concession was granted for his project, he too has to represent from time to time.
With pride and the new ADC Yearbook: ADC Chairman Andreas Prokesch with Patricia Haller (l.) and Elisabeth Hubatka.
"Well, did we do that well?" - AD Robert Köhler (l.) and photographer Tobias R.
Dürring are pleased with the successful work.
17 years of ADC patronage and finally on the shortlist, laughed Helmut Rose, WPS, with Angela Sigg (l.) and Simone Wildeman, Siggset.
Without them, nothing would work at ADC: Managing Director Helen Müller (left) and Brigitta Schmid, ADC freelance assistant.
Pascal Baumann, designer of last year's yearbook, with Euro-RSCG CD Petra Bottignole (l.) and freelancer Isabelle Linsi.
They know each other from their time together at Ogilvy: photographer Matthias Studer (l.) and
Roger Ott of Ott Advertising.
Creative duo at the ADC-Apéro: Nicole Domokos, AD at Exxtra, and Alain Piccard, CD at Effact since two months.
A nice trio infernale: Brigitte Bolliger with producers Bettina Bussey, Popfilm, and Nadia Rosasco, Rosas'n'Co (from left).
Met for a chat at the Giesserei bar: CD Stefan Frey (l.) from Freyart with director and producer Max Emmenegger.
Casual: Benny Goldstein posed with Publicis graphic designer Andrea Dübendorfer (l.) and Karin Gleichner from Future Connection.
Also having fun at the Giesserei: Contexta copywriter Moritz Staehelin with Publicis graphic designer Barbara Staub.
Hopeful young talent: GGK graphic designer Gabriel Giger, freelance AD Dario Kast and promo specialist Jacques von Mandach (from left).
Art buyer Ingrid Monnard with ADC book conceptor Andreas Hornung (l.) and Francis Sulzer, quasi production supervisor.
Happyness: Wirz-AD Andrea Reinhart, Rea Eggli, Swissandfamous, Danielle Stulz, DS Photographers, Evelyne Dössegger, Lowe (from left).
Did not miss the vernissage: Markus Cavegn (l.), Cavegnwerbung, with girlfriend Nicole Bohn and Roli Scotoni.
Satisfied with the event: Klaus Kappeler (l.), Goldbach Media, and Crossmedia Award jury president Dominique von Matt.
Urs Beer (l.), Communication Consultant, and Paul Riesen, omnipresent co-organizer of the Mediarena, at the closing aperitif.
They had a great chat: conference moderator Stephan Klapproth (l.) with Beat Steiger from Vertical AG.
Daniela Bemberg, Optimedia, and IP Multimedia CEO Michi Frank (r.) congratulated Peter Zeller, Euro RSCG, on the Crossmedia Award.
Moreno Cavaliere (l.) and Peter Urs Naef were impressed by the diverse presentations during the Mediarena.
Award joy with the Euro team: Pascal Baumgartner and Sonja Hürlimann with friend Pete Kurath, Blofeld Entertainment (from left).
Talking shop at the aperitif: Patrick Price, Scout24, Stephan Obwegeser, 20 Minuten, and speaker Martin Radelfinger, Adlink (from left).
Cheers with well-deserved beer: Mike Weber, Active Mobile, Peer Dittmar, Swisscom, and Sandro Prezzi, Mediaedge CIA (from left).
They could laugh together: Erika Paneth, Zeitweise GmbH, with Gerhard Illek and Klaus Wintersperger (r.) from Mediashop.
ASW Board Member Andy Ruf, SW Managing Director Monika Luck and René Meyer from DM-Druckerei Baumer (from left).
Came from World Television: Deborah Kiener (l.), Media Consultant, and Michaela Krcho, Managing Director.
Andreas Bergmann of RMS Hamburg, Yvonne Schmid-Kempf, Universal McCann, and Michel Emmenegger, Bayer (from left).
Good acquaintances: Marcel Bosshard from IP Multimedia with Egon Blatter and Oliver Flueckiger from DJ Radio (from left).
Sacha Geritsen and Sonja Honauer demonstrated the possible uses of the screen images they represent.
Apéro smile: Nico Keramaris (l.) from IPM with Caroline Trachsler, Initiative Media, and Stefan Halter, Special Project Manager at IPM.
The urn as an exit from earthly existence and supernatural ADC yearbook.
The Mediarena was revolutionary.
Beat Fritsch behind bars at ADC. This year's book vernissage, however, was not a rehash of last year's dominatrix party at the Labyrinth gay club, but took place this year in a well-behaved and civilized manner in the newly renovated bar of the Giesserei.
The first Crossmedia Award was presented at the Mediarena organized by Goldbach Media at the World Trade Center near Leutschenbach. The award is a distinction for the targeted and campaign-appropriate use of electronic media - and surprisingly went to an advertising campaign by Swiss Post - for letter writing. Euro RSCG invented it.
The selection of the responsible persons was, of course, also part of the procedure. The reference book for unimaginative creatives and advertising historians was produced at the Sulzer Sutter advertising forge. Robert Köhler and Andreas Hornung were responsible for the concept, and the book was designed by the latter. Tobias R. Dürring was also involved, providing the photographic realizations. And, as Prokesch rightly pointed out: "Behind everything good at ADC, there is always Managing Director Helen Müller.
The coherent theme of the book is trophies. Those of poodle breeders, Formula 2000 or Manta drivers, and kickboxers, which are the prelude to the individual award categories. And, of course, Murat Yakin - Swiss champion with FCB and two-time Cup winner - with the championship trophy as the opening picture on the cover. The yearbook says goodbye with a visual of the last award of earthly existence, the funeral urn. And in between, of course, lots of excellent advertising.
As always, the yearbook vernissage was also a first-class news exchange. Thus one could learn that Advico-AD Pascal
Baumann, designer of last year's yearbook - the leather one with the zippers - is going independent with Sacha Baer, who is taking his leave at Jung von Matt/Limmat. The new agency will be called p°formance.
Goldbach Media wanted to be creative, even revolutionary, on the occasion of the Mediarena with the first Crossmedia Award. Revolutionary ideas were to be honored, and the revolutionary theme ran through all the visuals used to promote the event. The series of lectures during the day was moderated by a competent and well-prepared Stephan Klapproth. Unfortunately, the same Klapproth then mimed during the award ceremony as a quasi joker the late sixty-eight with megaphone, which immediately destroyed the positive impression just gained.
Frank Bodin and his Euro RSCG were delighted with the award, which was presented for the first time. The agency pulled out all the stops in networked electronic communication for its "Great things begin with a letter" postal campaign. This was worth the trophy in the form of a paving stone behind Plexiglas to the jury under President Dominique von Matt. The other shortlists went to Lever Fabergé for Dove, the agency Trio for Opel Tigra, Jung von Matt/Limmat for Granador and Spillmann Felser Leo Burnett for the advertising classic Feldschlösschen.
There was also a bit of news at the Mediarena aperitif. For example, Sandro Prezzi, formerly managing director of Optimedia, told us that his first day at work at his new employer Mediaedge CIA had been at the Mediarena. Egon Blatter of DJ Radio, on the other hand, could be seen wearing a jacket more often lately - which was a very unusual sight and simply unthinkable in the past. Well, even the busy youth radio producer is bowing to the signs of the times. Since the concession was granted for his project, he too has to represent from time to time.
With pride and the new ADC Yearbook: ADC Chairman Andreas Prokesch with Patricia Haller (l.) and Elisabeth Hubatka.
"Well, did we do that well?" - AD Robert Köhler (l.) and photographer Tobias R.
Dürring are pleased with the successful work.
17 years of ADC patronage and finally on the shortlist, laughed Helmut Rose, WPS, with Angela Sigg (l.) and Simone Wildeman, Siggset.
Without them, nothing would work at ADC: Managing Director Helen Müller (left) and Brigitta Schmid, ADC freelance assistant.
Pascal Baumann, designer of last year's yearbook, with Euro-RSCG CD Petra Bottignole (l.) and freelancer Isabelle Linsi.
They know each other from their time together at Ogilvy: photographer Matthias Studer (l.) and
Roger Ott of Ott Advertising.
Creative duo at the ADC-Apéro: Nicole Domokos, AD at Exxtra, and Alain Piccard, CD at Effact since two months.
A nice trio infernale: Brigitte Bolliger with producers Bettina Bussey, Popfilm, and Nadia Rosasco, Rosas'n'Co (from left).
Met for a chat at the Giesserei bar: CD Stefan Frey (l.) from Freyart with director and producer Max Emmenegger.
Casual: Benny Goldstein posed with Publicis graphic designer Andrea Dübendorfer (l.) and Karin Gleichner from Future Connection.
Also having fun at the Giesserei: Contexta copywriter Moritz Staehelin with Publicis graphic designer Barbara Staub.
Hopeful young talent: GGK graphic designer Gabriel Giger, freelance AD Dario Kast and promo specialist Jacques von Mandach (from left).
Art buyer Ingrid Monnard with ADC book conceptor Andreas Hornung (l.) and Francis Sulzer, quasi production supervisor.
Happyness: Wirz-AD Andrea Reinhart, Rea Eggli, Swissandfamous, Danielle Stulz, DS Photographers, Evelyne Dössegger, Lowe (from left).
Did not miss the vernissage: Markus Cavegn (l.), Cavegnwerbung, with girlfriend Nicole Bohn and Roli Scotoni.
Satisfied with the event: Klaus Kappeler (l.), Goldbach Media, and Crossmedia Award jury president Dominique von Matt.
Urs Beer (l.), Communication Consultant, and Paul Riesen, omnipresent co-organizer of the Mediarena, at the closing aperitif.
They had a great chat: conference moderator Stephan Klapproth (l.) with Beat Steiger from Vertical AG.
Daniela Bemberg, Optimedia, and IP Multimedia CEO Michi Frank (r.) congratulated Peter Zeller, Euro RSCG, on the Crossmedia Award.
Moreno Cavaliere (l.) and Peter Urs Naef were impressed by the diverse presentations during the Mediarena.
Award joy with the Euro team: Pascal Baumgartner and Sonja Hürlimann with friend Pete Kurath, Blofeld Entertainment (from left).
Talking shop at the aperitif: Patrick Price, Scout24, Stephan Obwegeser, 20 Minuten, and speaker Martin Radelfinger, Adlink (from left).
Cheers with well-deserved beer: Mike Weber, Active Mobile, Peer Dittmar, Swisscom, and Sandro Prezzi, Mediaedge CIA (from left).
They could laugh together: Erika Paneth, Zeitweise GmbH, with Gerhard Illek and Klaus Wintersperger (r.) from Mediashop.
ASW Board Member Andy Ruf, SW Managing Director Monika Luck and René Meyer from DM-Druckerei Baumer (from left).
Came from World Television: Deborah Kiener (l.), Media Consultant, and Michaela Krcho, Managing Director.
Andreas Bergmann of RMS Hamburg, Yvonne Schmid-Kempf, Universal McCann, and Michel Emmenegger, Bayer (from left).
Good acquaintances: Marcel Bosshard from IP Multimedia with Egon Blatter and Oliver Flueckiger from DJ Radio (from left).
Sacha Geritsen and Sonja Honauer demonstrated the possible uses of the screen images they represent.
Apéro smile: Nico Keramaris (l.) from IPM with Caroline Trachsler, Initiative Media, and Stefan Halter, Special Project Manager at IPM.
The urn as an exit from earthly existence and supernatural ADC yearbook.
The Mediarena was revolutionary.
Beat Fritsch behind bars at ADC. This year's book vernissage, however, was not a rehash of last year's dominatrix party at the Labyrinth gay club, but took place this year in a well-behaved and civilized manner in the newly renovated bar of the Giesserei.
The first Crossmedia Award was presented at the Mediarena organized by Goldbach Media at the World Trade Center near Leutschenbach. The award is a distinction for the targeted and campaign-appropriate use of electronic media - and surprisingly went to an advertising campaign by Swiss Post - for letter writing. Euro RSCG invented it.
