Allaccess brings Always Alldays to the woman
Allaccess has been conducting POS promotions for Procter & Gamble for several years. The concept has been further developed under the name «Multi-Brand Promotion,» so that Allaccess promoters can now advise potential buyers in Migros stores on up to eight brands and encourage them to purchase the products.
The promoters were able to gain their first solid experience with specialist consultations for Gillette and Pantene. At the beginning of the year, a station sampling of Always Alldays was launched independently of the existing multi-brand promotion. Promoters distributed 100,000 panty liners at six locations within seven hours.
The aim of the promotion is to provide expert advice and promote joint sales. In addition, the Allaccess promoters are to emphasize Procter & Gamble's store presence by handing out product samples.
Responsible at Procter & Gamble Switzerland: Nina Cheval (Shopper Marketing Switzerland). Responsible at Allaccess: Pamela Gemperli (Project Manager).
