Alexander Weislein becomes head of marketing and sales at Cecchetto Import
Cecchetto Import, the importer of Lavazza capsule and restaurant systems in Switzerland, is expanding its marketing organization. Effective August 1, Alexander Weislein will assume the newly created position of Head of Marketing and Sales.
Weislein will determine the company's new strategic marketing direction over the next few months and create the corresponding structures, as the company writes in a press release on Tuesday. Further appointments are planned as part of this change.
The Austrian, who grew up in French-speaking Switzerland, has solid expertise in FMCG marketing and maintains a very good network in all language regions, according to the press release. After gaining professional experience at various companies in the event and catering sector, he gained practical experience at Philip Morris, where he was Head of Promotions for all brands as well as Key Account Manager. He has also worked for the Swissquote Group, Radio Energy Zurich and most recently British American Tobacco.
