Alex Schmid lets Gauloises smokers design themselves
The Zollikon-based agency Alex Schmid Direct is once again running an ad campaign for Gauloises. In keeping with the Gauloises slogan «Liberté toujours,» a new cross-media campaign allows smokers to design their own personal cigarette packs.
The Zolliker agency Alex Schmid Direct is once again advertising for Gauloises. In keeping with the Gauloises claim "Liberté toujours", smokers can design their own personal pack of cigarettes as part of a new cross-media campaign. The motto is to express individuality.
You can simply layout your own design online and then order it at the click of a mouse. Two weeks later - according to the agency's press release - you should receive three free self-designed pack sleeves in your letterbox.
The campaign uses a CRM program specially developed for Gauloises Blondes and includes new customer mailings, e-newsletters, various onsite promotions and POS activities.
Responsible at Gauloises: Philippe Tschanun (Junior Brand Manager). Responsible at Alex Schmid Direct: Remo Genepretti, Anesha Weideli (design), Sabrina Björn (consulting & text).
You can simply layout your own design online and then order it at the click of a mouse. Two weeks later - according to the agency's press release - you should receive three free self-designed pack sleeves in your letterbox.
The campaign uses a CRM program specially developed for Gauloises Blondes and includes new customer mailings, e-newsletters, various onsite promotions and POS activities.
Responsible at Gauloises: Philippe Tschanun (Junior Brand Manager). Responsible at Alex Schmid Direct: Remo Genepretti, Anesha Weideli (design), Sabrina Björn (consulting & text).
