Aletsch Collective: Six Upper Valais destinations strengthen cooperation
The destinations Aletsch Arena, Bellwald, Blatten-Belalp, Brig Simplon, Goms, and the Binntal Landscape Park are joining forces and intensifying their collaboration under the name «Aletsch Kollektiv Tourism Partnership.» The goal is to strengthen cross-regional marketing and ensure consistent communication of the tourism offerings.
The six destinations have already cooperated on a selective basis in the past, for example on mountain bike routes or the joint staging of disciplines for the 2025 Bike World Championships. The actual impetus for closer strategic cooperation came from the Innotour project "Digitalization Cooperation Aletsch Collective", which was implemented between 2020 and 2023.
The cooperation focuses on three central areas. Firstly, offers and products are to be more closely networked in future and made visible on the web platforms of all participating destinations. Secondly, the existing digitalization strategy will be further expanded in order to make better use of synergies between the partners. Another focus is on international marketing: Brig Simplon, Blatten-Belalp and the Aletsch Arena are relying on the Aletsch Arena brand within the Matterhorn Region.
The first joint communication tool is already available: A new highlight map summarizes the tourist offers of all six destinations in one document for the first time. An adventure trail with sights is also being planned.
Philippe Sproll, Managing Director of the Aletsch Arena and Chairman of the cooperation, sees great potential: "Our products and our expertise complement each other perfectly. We want to seize the opportunity and structure our cooperation in greater depth."
