Alea Iacta expands digital focus

The St. Gallen-based agency Alea Iacta is expanding its digital focus: Starting in August 2014, Alea Iacta Digital will focus on the design and implementation of digital and mobile communication strategies and campaigns, embedded within integrated overall concepts.

The owner and managing director of the new, fourth group unit is Michael Hugentobler from St.Gallen. The 33-year-old innovative expert for digital communication brings with him many years of know-how and broad experience from consulting and training.

Broad horizon of experience

Michael Hugentobler wants to finish projects and tasks he has started at his current employer. For the time being, he is therefore starting his own business as a partner of the alea iacta Group with a 50 percent workload. The trained primary and secondary school teacher has been teaching mathematics, computer science and new media at the catholic cantonal secondary school flade for ten years. In this role, Hugentobler introduced, for example, the first iPad classes in the canton of St.Gallen. At the same time, he is responsible for the school's entire ICT and server operations and has run his own web agency for twelve years.

In addition, Michael Hugentobler is involved in a variety of social and political activities. Involved in the Scouts since his earliest youth, he has held various positions in the local and cantonal Scout organization. Since 2012, he has been the operational chief financial officer of OpenAir St.Gallen and the SummerDays Festival in Arbon, since 2009, he has been a member of the St.Gallen city parliament, and in May 2014, Hugentobler took over the presidency of the CVP Stadt St.Gallen.

Integrated communication from a single source

Founded in 2009, the Alea Iacta Group can look back on five successful first years. With its new 18 employees, the four independent, flexible units alea iacta ag, alea iacta pr & consulting gmbh, alea iacta digital gmbh and Schalter & Walter GmbH offer a broad customer base from business, non-profit and the public sector the full range of integrated communications from a single source.
 

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