Aldi leads the German brand world
Since 1993, Young & Rubicam Germany has been identifying the world's most important brands; now the survey round in Germany has come to an end. The strongest brand is currently—and for the third time—Aldi.
Young & Rubicam has been investigating since 1993
Germany the world's most important brands, now the
The third wave of the survey in Germany has come to an end. The strongest brand is
currently and for the third time Aldi, followed by Ikea and Nivea. In the
In the classical sense of a marketing definition, Aldi is a
Trading company and not a branded product. But from the perspective of
consumers, Aldi does indeed have a strong and consistently managed
brand, whose range and pricing are convincing, writes Young &
Rubicam on the test result. Continuity and contemporary offers are good
balanced, the expectations on the part of the consumers are
consistently fulfilled. Aldi invests in this perception. Asked about
popularity, more and more Internet companies are skimming off the
top rankings, above all Ebay. Google and Gmx also find
are in the top places. The most innovative brands in the eyes of the
German population is Porsche, followed by Nokia and Bang &
Olufsen. When asked about the brand's closest proximity, the answer is
most frequently mentioned answer Nivea.
The Y&R Brand Asset Valuator covers 30,000 brands worldwide and
over 1540 German trademarks. The status of the brand results from
Differentiation and relevance, summarized in brand power and
Reputation and familiarity. The study was conducted by TNS-Infratest in a population-representative survey.
Germany the world's most important brands, now the
The third wave of the survey in Germany has come to an end. The strongest brand is
currently and for the third time Aldi, followed by Ikea and Nivea. In the
In the classical sense of a marketing definition, Aldi is a
Trading company and not a branded product. But from the perspective of
consumers, Aldi does indeed have a strong and consistently managed
brand, whose range and pricing are convincing, writes Young &
Rubicam on the test result. Continuity and contemporary offers are good
balanced, the expectations on the part of the consumers are
consistently fulfilled. Aldi invests in this perception. Asked about
popularity, more and more Internet companies are skimming off the
top rankings, above all Ebay. Google and Gmx also find
are in the top places. The most innovative brands in the eyes of the
German population is Porsche, followed by Nokia and Bang &
Olufsen. When asked about the brand's closest proximity, the answer is
most frequently mentioned answer Nivea.
The Y&R Brand Asset Valuator covers 30,000 brands worldwide and
over 1540 German trademarks. The status of the brand results from
Differentiation and relevance, summarized in brand power and
Reputation and familiarity. The study was conducted by TNS-Infratest in a population-representative survey.
